Paper Weights & What They MeanUnderstanding Paper weights can be a confusing subject for everyone, especially those not intimately involved in the paper industry. This confusion mainly stems from the fact paper weight and thickness is almost always expressed in a Pound (lb) rating, but the lb rating can mean very different things depending upon the exact type of paper one is speaking about. For instance, most of the pre-printed award certificates you'll find out there will carry a basis weight rating of somewhere between 24lb and 28lb. But they don't tell you is whether the pound rating is for a Bond paper, Text/Book paper, Cover stock, or any of the other possibilites. If you're really lucky these 24-28lb basis weight ratings will be for a Bond paper, which equates to roughly being a 90 gsm to 105 gsm (grams per square meter) rating. Meaning it's the same thickness as your typical printer or copier paper. If you're unlucky it'll be for a Text/Book paper. In either case these 24lb to 28lb award certificates are going to be pretty flimsy. As you may have surmised from the above example, a much more accurate way to tell the weight or thickness of any paper is to have it's gsm or Grams per Square Meter rating. Unfortunately this simply isn't a measurement that is commonly referenced if you're not in the paper business. Grams per square meter is exactly what it sounds like: How much one square meter of the paper weighs in grams. While the gsm doesn't always automatically correlate directly to thickness (the Caliper rating does, but it is very rarely seen) it is a much more consistent measurement. For our papers the easiest thing to remember is that it's all either Cover or Card stock, with pound ratings in the 65-70 range and around a 175 gsm weight. The exception to this rule being Vellum Bristol stock, which while 67 lb comes in at 145 gsm. There are some very important reasons why we have made these particular choices. They include:
GSM = Grams per Square Meter |
